Events
and New media.
Events and New media.
My work is the result of a knowledge of multiple disciplines that create sensory experiences and audiovisual works.
It is located at that junction where new technology crosses creative initiatives such as art, design, live events, fashion, advertising, media, entertainment and the humanities.
Driven by interdisciplinary thinking and curiosity that extends to art, design and science, my work focuses on human perception through the design of immersive and interactive systems.
I also offer consultancy, conception, design and implementation of mulimedia projects and video production for brands, public authorities and private companies with my studio: WOA Creative Company.
LOGOUT - The exhibition
LOGOUT is a procedure whereby we exit from the digital world, thus allowing us to disconnect and acquire a vision of greater awareness.
It is an artistic path that focuses on the relationship between digital technology and man, and vice versa, through a series of audio-visual and interactive installations.
More -> LOGOUT page
Immersive experiences
An immersive space welcomes the viewer inside the artwork, making them an integral part of it.
An immersive artwork is a multisensory experience that can be passive (e.g., a 360° video projection), generative (utilizing generative graphics, data art, or artificial intelligence), or interactive (employing sensors that engage the user as an active participant in the artwork).
Multimedia installations
A multimedia installation is a “physical work” with which the user becomes the principal exploiter, through devices and objects arranged within a confined space. With the use of sensors, an installation can be interactive. Everything must be designed with the aim of awakening and stimulating the perception of the viewer, who thus becomes an integral part of the installation itself: without the user, installation art would not acquire the same value.
Video mapping
Video mapping is a form of art that combines physical objects with virtual content. Images and animated content are projected onto real surfaces, generating 3D optical illusions and audiovisual effects. Whether it is a building or a car or an object, through video mapping it is possible to alter the reality that surrounds us.
Performance mapping
Performance mapping is a show in which performative art (dance, theatre or other) interacts in harmony with video projections (or LED screens). The latter are animated and mapped onto the body and movements of the performer themselves as well as onto the set design that surrounds them. Live performance and video images merge into one, moving in harmony and interacting with each other.
Content for events
“Content for events” comprises all those multimedia contibutions where creativity and technology become one and create experiences that involve the audience emotionally in a defined and essentially limited time frame. Content for events is designed to describe and depict the artistic and ethical values of a brand or a product, through engaging storytelling aimed at communicating a message through various media and formats.
Augmented reality
Augmented reality is the enrichment of the perception of the surrounding context with the superimposition of virtual content (such as text, images, films or 3D models ) perceived as part of the real enviornment in which the subject finds himself.
Virtual reality
Virtual reality is simulated reality; in practice it is a digital world in which you are immersed when wearing a VR visor. Virtual reality projects the viewer into any place, allowing them to experience in person adventures and experiences, breaking down geographical barriers and simulating any setting.
