and New media.
It is located at that junction where new technology crosses creative initiatives such as art, design, live events, fashion, advertising, media, entertainment and the humanities.
Driven by interdisciplinary thinking and curiosity that extends to art, design and science, my work focuses on human perception through the design of immersive and interactive systems.
I also offer consultancy, conception, design and implementation of mulimedia projects and video production for brands, public authorities and private companies with my studio: WOA Creative Company.
Animated graphics (2D or 3D) is the technique at the base of the creation of audiovisual works, immersive experiences, spots and videoclips.
Through storytelling, the motion designer is in charge of communicating a message with animated visual elements. It can also be used to support traditional video shooting, special effects and infographics.
Video mapping is a form of art that combines physical objects with virtual content. Images and animated content are projected onto real surfaces, generating 3D optical illusions and audiovisual effects. Whether it is a building or a car or an object, through video mapping it is possible to alter the reality that surrounds us.
Performance mapping is a show in which performative art (dance, theatre or other) interacts in harmony with video projections (or LED screens). The latter are animated and mapped onto the body and movements of the performer themselves as well as onto the set design that surrounds them. Live performance and video images merge into one, moving in harmony and interacting with each other.
A multimedia installation is a “physical work” with which the user becomes the principal exploiter, through devices and objects arranged within a confined space. With the use of sensors, an installation can be interactive. Everything must be designed with the aim of awakening and stimulating the perception of the viewer, who thus becomes an integral part of the installation itself: without the user, installation art would not acquire the same value.
“Content for events” comprises all those multimedia contibutions where creativity and technology become one and create experiences that involve the audience emotionally in a defined and essentially limited time frame. Content for events is designed to describe and depict the artistic and ethical values of a brand or a product, through engaging storytelling aimed at communicating a message through various media and formats.
Augmented reality is the enrichment of the perception of the surrounding context with the superimposition of virtual content (such as text, images, films or 3D models ) perceived as part of the real enviornment in which the subject finds himself.
Virtual reality is simulated reality; in practice it is a digital world in which you are immersed when wearing a VR visor. Virtual reality projects the viewer into any place, allowing them to experience in person adventures and experiences, breaking down geographical barriers and simulating any setting.